Contract - Customer & Marketing Data Analyst

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future. At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference! Brief Role Description Electrify America seeks a contracted Marketing Data Analyst to support marketing performance reporting, dashboard development, and supplemental analytical projects to drive data-informed decisions. This role will help transform raw data into actionable insights that inform marketing strategy and performance optimizations — helping Electrify America strengthen brand loyalty, amplify customer voices, and maintain leadership in the EV charging space.

Responsibilities

• Reporting & Monitoring – 35%
• Provide monthly reports on marketing performance to key stakeholders.
• Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data.
• Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates).
• Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations.
• Data Collection & Management – 25%
• Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage.
• Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation.
• Write, optimize, and document SQL queries to retrieve data from databases.
• Support the development of marketing tables and views in database schemas.
• Automation & Dashboard Development – 25%
• Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI).
• Apply visualization best practices for clarity and usability.
• Conduct routine quality assurance checks to ensure data accuracy and consistency.
• Work closely with marketing teams to collect business requirements and documentation.
• Collaboration & Insights Generation – 15%
• Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations.
• Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration

Qualification requirements Required Skills & Experience

• Bachelor's Degree in a relevant field
• 1-3 years of experience in marketing analytics or a relevant analytical field
• Proficiency in SQL (or Python)
• Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)
• Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)
• Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)

Preferred Traits

• Ability to work cross-functionally and collaboratively to support teammates
• Comfort working in a fast-paced environment
• Critical thinker
• Strong communications and data storytelling skills
• Curiosity and willingness to learn new tools and methodologies
• Self-starter able to take on and execute projects independently
• Experience with data engineering pipelines or cloud services (AWS, GCP, Azure)
• Knowledge of data governance and quality assurance
• Knowledge of ETL Processes or experience with APIs

Electrify America, LLC is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws. This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security. This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing. Apply tot his job Apply To this Job