Freelance WordPress On-Page/On-Site SEO Specialist (As-Needed / Hourly or Flat-Rate)
Job Title: Expert WordPress SEO Specialist – Content Refresh & Strategy (As-Needed / 1-Page Trial) Project Overview: I own a local Tree Service company in Southwest Florida. My website content has not been significantly updated since 2018, and I am currently ranking low organically. I am looking for a US-based SEO expert for as-needed collaboration to modernize my site and build topical authority as an ISA Certified Arborist-owned tree service company that provides the best tree services in town. The Trial Phase: To start, I am hiring for a single-page audit and optimization. You will review one of my primary service pages, perform keyword research, and rewrite/optimize the content to meet 2026 Google standards. If this trial is successful, we will move into an ongoing, as-needed relationship. Security Notice: I do not provide full Admin access for audits or proposals. Hired freelancers will be granted "Editor" access to WordPress and "Read-Only" access to Google Search Console/Analytics. What I need help with (As-Needed): 2018 Content Refresh: Auditing and rewriting thin/outdated content to meet modern Google E-E-A-T standards. Arborist Expertise Integration: Turning my technical arborist knowledge into "helpful content" that ranks. Technical On-Page: Implementing Local Business Schema, fixing H1-H3 hierarchies, and descriptive image alt-text. Local Strategy: Planning and building new hyper-local landing pages for specific neighborhoods. Data Audit: Using Google Analytics/GSC to ensure we are making data-driven improvements. Requirements: Portfolio/Reference: Must provide proof at least one link or reference to a local service business that you have successfully ranked higher organically on the first page of google. Proven track record with local service-based businesses. Expertise in WordPress, Technical SEO, and SEO Content Writing. Must be US-based. To prove you have read this entire post and pay attention to detail, please start your proposal with the words: "Tree Canopy". Apply tot his job Apply To this Job