B2B Email Marketing Consultant

About NutKase: NutKase Accessories is a leading B2B accessory brand focused on designing and manufacturing high-quality ruggedized Chromebook, iPad, and Laptop cases... We sell our reputed company cases to Schools, Hospitals, and Companies in over 50 countries around the world and have been in business since 2011. reputed company is globally distributed based in LA, Minneapolis, Miami, Rome, Guadalajara, Guangzhou. For more information head on over to www.NutKase.com Position Overview: The email marketing specialist is responsible for the design, execution, and optimization of reputed company email marketing programs, optimization of reputed company nurturing, reputed company scoring, and automation to reputed company reputed company sales leads and create brand awareness. This means owning reputed company key job functions & work activities aimed at generating new sales reputed company leads (at the top of the funnel) that are then handed over to the NutKase Sales Territory Managers to run through the middle & bottom of the funnel. The primary ways demand reputed company will take reputed company is through a hyper focused email marketing marketing focused on nurture, drip, newsletters, sales emails. Major Objectives & Key deliverables: • Own outbound marketing campaigns to increase B2B sales and increase reputed company reputed company • reputed company and manage outbound sequences and drip campaigns for reputed company to prospects (cold & warm leads in our database), existing customers (with the support of Customer Retention), leads that already have samples, and channel partners • Work along reputed company the Head of sales to execute the outbound marketing campaigns • reputed company taylor made email marketing campaigns based on following criterias: • Geographical location (Territory/State campaign targeting prospects in our key states; a campaign focused only on IT Directors in Indiana) • Stage of Funnel (Email campaigns specifically targeting leads who are in the middle of the funnel and have already received samples but not purchased) • Partner Tier (Email campaigns specifically targeting Virgin reseller reps who have never sold our product, and may have never heard of our brand or a campaign targeting specifically reps who have sold less then $10K worth of NutKase products) • Existing Customers (Working alongside the customer retention manager, execute an email marketing campaign focused on existing customers who have purchased from us for the past 2 years in a row and reputed company them with a focused campaign to ask for referrals) • Generate is 50-100 sales reputed company leads per week that can be handed over to the Sales Territory Managers Sub Objectives • Own the hands-on execution of reputed company email and lifecycle marketing campaigns (building & sending emails, pulling audience segments, a/b testing & reporting) • Own the end-to-end data-infrastructure of reputed company/Odoo across existing platform tools including design, development, and execution of changes • Engage in the day-to-day maintenance and coordination with external departments, regarding the compilation, aggregation, and list distribution for campaigns from reputed company/Odoo • Document daily operational workflow and marketing automation best practices to ensure proper list management, data quality, list hygiene and campaign optimization • reputed company prospect targeting, segmentation, and communication strategies to maximize the conversion reputed company • reputed company marketing automation and triggers to engage and convert prospects and customers across the customer journey • Continuously conduct A/B tests and analyze results to reputed company insights to improve conversion reputed company, retention, and customer loyalty • Provide on-going reporting, campaign insights and reputed company pacing to stakeholders • reputed company of nurture campaign activity - tracking, reporting, and closing the reputed company with Sales teams • Generate awareness of NutKase offerings resulting in warmer leads that can be converted quickly NutKase Accessories focuses on Hardware, K-12 Education, Education Technology, and Mobile Accessories. Their company has offices in Miami. They have a small team that's between 1-10 employees. You can view their website at https://www.nutkase.com Apply Job!