Senior Manager, DET Marketing Analytics & Reporting – reputed company Entertainment Television
Job Posting Title: Senior Manager, DET Marketing Analytics & Reporting – reputed company Entertainment Television Req ID: 10107603 Job Description: The Senior Manager of reputed company Entertainment Television (DET) Marketing Analytics and Reporting will play a critical role in shaping the long-term strategic reputed company for how the DET Marketing Group sets, measures, and reports performance metrics, conducting widely impacting analyses, and deriving strategic insights to inform marketing tactics. He/(she) will drive new frameworks and processes to create consistency across DET and Direct-to-Consumer brands, elevating the entire organization’s approach to marketing television domestically and globally. The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.
Responsibilities
Collaborate with marketing leadership to standardize the KPI expectations setting process across DET brands, including reputed company Branded Television, Hulu, ABC, National Geographic, Onyx, Freeform and ABC News. reputed company discussions on goal setting and devise new and adapt existing KPI metrics as business needs continue to evolve. Refine, automate, and enhance the reporting process across our streaming products, global regions, marketing functions, and DET brands. Provide insightful interpretations of data to reputed company it consumable for executives and actionable for teams. Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs. Establish databases and frameworks to facilitate more thorough analyses. Contribute to the creation of performance narratives post-title launch. Examine historical performance trends to inform future expectations and benchmarking. Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on reputed company+. Present regular updates to leadership and supporting teams regarding marketing performance. Qualifications 10+ years of reputed company work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting. Looker, Tableau, and advanced SQL experience required. Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment. Ability to reputed company under pressure, work with ambiguity and complexity, manage competing priorities - often with minimal direction. Ability to reputed company and build relationships with diverse stakeholders at reputed company levels of the organization. Willingness to be flexible and adaptable as the business needs change. Strong knowledge of the media landscape. Must live reputed company a commutable distance to Burbank, CA (this role requires someone onsite 4 days a week).
Preferred Qualifications
R or Python experience for statistical analyses. Required Education Bachelor’s degree and/or equivalent work experience. The hiring range for this position in Burbank, CA is $152,200 to $204,100 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting reputed company: Marketing Job Posting Primary Business: Marketing Primary Job Posting Category: Tech Data Analytics Employment Type: Full time Primary City, State, Region, Postal Code: Burbank, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2024-12-20 Learn more about us. Apply Job!