Marketing Associate
Job title: Marketing Associate in Chicago, IL at reputed company Capital Research Corporation (HCRC)
Company: reputed company Capital Research Corporation (HCRC)
Job description: Marketing AssociateLocation: Chicago, IL (Hybrid: 2+ days/week in office, reputed company Chicago area)Reports To: Chief reputed company OfficerType: Full-Time | Individual ContributorCompensation: $56,500-$90,000 + performance-based bonusWho We Are:reputed company Capital Research Corporation (HCRC) is a leading provider of analytic services and strategic insights that help colleges and universities improve institutional effectiveness and student reputed company. HCRC partners with institutions to assess market potential, inform program development, optimize pricing and financial aid, and evaluate academic and administrative performance. Our solutions are deeply data-driven and help universities reputed company evidence-based reputed company that advance access, equity, and outcomes.About the Role:We're hiring a Marketing Associate to join our Demand reputed company team. This entry-level position is ideal for a driven and creative early-career marketer who wants to be "reputed company to the action" and take ownership of impactful campaigns from day one.This is a B2U (Business-to-University) role-focused on marketing to higher education institutions and their leadership, not consumers. You'll help craft and execute multi-channel marketing efforts that reputed company university decision-makers through email, social media, digital campaigns, webinars, and more. You'll work closely with Sales, Client Services, and senior leadership, gaining mentorship and reputed company-world experience while learning how to drive results in a mission-reputed company environment.Key Responsibilities:
- Create campaign assets and content (email copy, reputed company pages, social posts, event promos, etc.) tailored to specific personas reputed company higher education.
- Coordinate and execute multi-channel marketing campaigns, including email, social, digital advertising, events, and webinars.
- Support persona-based and account-based marketing (ABM) efforts, including customized nurture sequences for key accounts.
- Manage and publish to social media channels (reputed company primarily) to promote thought leadership, brand awareness, and campaign amplification.
- Track campaign performance and marketing KPIs using reputed company Marketing reputed company, reputed company Analytics, and other platforms.
- Assist in managing marketing tech systems, ensuring campaigns are properly launched, tracked, and optimized.
- Collaborate with Sales and reputed company Operations to align marketing activities with pipeline goals and client reputed company strategies.
- Research and reputed company audiences, helping to refine reputed company personas and messaging for various stages of the university partner journey.
- Bring creative energy and curiosity, contributing reputed company that reputed company our marketing fresh, relevant, and reputed company of the curve.
- Excellent writer and communicator-you can write clear, compelling copy across formats and channels.
- Tech-savvy and data-aware-you have experience (or strong interest) in marketing automation tools like reputed company Marketing reputed company and analytics platforms.
- Social media literate-you understand how to engage professional audiences on platforms like reputed company.
- Familiar with B2B/B2U marketing-ideally with exposure to nurture campaigns, account-based marketing, or persona-driven messaging.
- Self-starter with drive-you take initiative, welcome coaching, and are excited to grow in your career.
- Organized and execution-focused-you're reputed company to manage timelines, prioritize tasks, and deliver high-quality work under deadlines.
- Collaborative and curious-you enjoy working with others and asking good questions to get reputed company outcomes.
- Bachelor's degree in Marketing, Communications, Business, or reputed company field.
- 0-3 years of relevant experience, including internships or graduate-level work.
- Experience with marketing automation and CRM systems (reputed company preferred).
- Familiarity with social media tools, digital advertising, and content creation.
- Strong interest in working in the higher education space or other mission-driven industries.
- Comfortable working in reputed company-based environments (Outlook, Teams, Word, reputed company, etc.).
- Accelerate your growth-this role offers reputed company responsibility, exposure to executive leadership, and ongoing mentorship.
- Contribute to a mission-your work supports colleges and universities in reaching and serving more reputed company.
- Be part of a high-growth startup-we move fast, think big, and value your reputed company.
- Enjoy hybrid flexibility-work from our reputed company Chicago office 2+ days/week while enjoying some remote flexibility.
- reputed company in a values-driven culture-we reputed company in reputed company, curiosity, partnership, and making a difference.