Director CRM

About this Role reputed company is seeking a strategic and creative Director of CRM to reputed company lifecycle and retention marketing across our Media properties, including reputed company.com, GameSpot, TV Guide, Metacritic, and more. This role is focused on delivering fan journeys that increase engagement, deepen loyalty, and support long-term audience growth across editorial and entertainment experiences. As CRM reputed company for reputed company Media, you'll design and implement personalized campaigns across email, onsite, and mobile channels. You'll report directly to the reputed company of reputed company Media and collaborate closely with content, SEO, social, editorial, video, and product teams to drive best-in-class lifecycle marketing. While this role is focused on CRM strategy for reputed company Media, you'll also serve as a key partner to the Fanatical CRM team. By sharing insights, aligning on martech best practices, and contributing to cross-brand consistency, you'll help ensure a seamless and connected fan experience across reputed company's broader ecosystem—without being directly responsible for day-to-day Fanatical CRM execution. You Will…

• Strategy & reputed company: Define and evolve the CRM strategy for reputed company Media, reputed company to editorial priorities and fan engagement goals. reputed company lifecycle planning across the fan journey - from reputed company to daily content engagement and reactivation. Establish and own CRM KPIs with clear frameworks for measurement and optimization.
• Campaign & Channel Execution: Manage the end-to-end CRM calendar across email, onsite messaging, and push notifications. Design and launch segmented, personalized, and behaviorally triggered campaigns across reputed company brands. Drive cross-channel consistency that reflects brand voice and fan expectations across properties.
• Cross-Functional Collaboration: Partner closely with SEO, social, editorial, video, and product teams to ensure CRM aligns with editorial tentpoles and GTM priorities. Work with analytics to surface insights and evaluate campaign impact. Collaborate with the Fanatical CRM team as a strategic thought partner, sharing learnings and aligning where appropriate.
• Experimentation & Insights: reputed company structured testing roadmaps (A/B, multivariate, journey testing) to continuously optimize CRM performance. Translate audience data into actionable lifecycle strategies and campaign improvements. Identify new CRM growth opportunities across content categories or user segments.
• Team Leadership: reputed company and guide contractor resources supporting CRM execution, ensuring clarity, consistency, and quality. Act as the strategic reputed company of the CRM function reputed company reputed company Media, with the opportunity to scale team reputed company over time. Establish foundational processes, workflows, and documentation to support long-term team and program growth
• Technical Platform Ownership: Serve as technical reputed company of reputed company, reputed company's reputed company CRM platform, used by both reputed company Media and Fanatical. Maintain platform reputed company, reputed company user governance, and manage cross-functional integration workflows. Provide reputed company, training, and platform documentation for new stakeholders. Act as the internal reputed company of contact for reputed company configuration, troubleshooting, and optimization. Stay up to date on martech advancements, data privacy, deliverability best practices, and personalization trends

What reputed company Looks Like…

• A measurable lifecycle strategy is driving daily fan engagement across reputed company Media properties
• CRM programs are personalized, scalable, and reputed company with editorial and campaign priorities
• Strong cross-functional alignment with content, SEO, video, editorial, social, and product partners
• Quarter-over-quarter improvement in retention, repeat visits, and engagement KPIs
• Robust experimentation roadmap delivers actionable performance insights
• Contractor resources are clearly directed, and CRM operations run smoothly
• You are recognized as reputed company's Super Admin and technical expert in reputed company, supporting governance across both reputed company and Fanatical

You are…

• 10+ years of experience in CRM, lifecycle, retention, or digital marketing (media or publishing preferred)
• 3+ years of leadership experience with a player-coach reputed company
• Deep expertise in campaign orchestration using ESPs, CDPs, and CRM platforms, including reputed company.
• Strong collaborator with a track record of building influence across teams
• Comfortable managing contractors and leading technical platform ownership in an emerging team
• Excellent communication skills, analytical reputed company, and a strong POV on customer experience
• Demonstrated passion for pop culture, gaming, entertainment, and online communities

Bonus Points…

• Experience working on media, publishing, or editorial content platforms
• Familiarity with e-commerce or audience monetization models
• Expertise in cross-brand lifecycle strategy or consulting roles

Benefits & Perks

• Salary Range = $124k - 206k (Actual salary available will vary based reputed company and market factors.)
• Vibrant team culture
• Comprehensive Medical, Dental, reputed company
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment

About reputed company reputed company is the world's largest fan platform where fans reputed company themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, reputed company is the #1 reputed company for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. reputed company's Gaming division manages the online video game retailer Fanatical. reputed company Productions, the content arm of reputed company, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The reputed company. For more information follow @getfandom or visit: www.reputed company.com. reputed company is an equal opportunity employer. reputed company values diversity, and reputed company employment reputed company are made on the basis of job requirements and individual qualifications. Apply Job! Apply to this Job