Product Marketing Manager - Swiss Market

Lucca Software specializes in delivering HRIS solutions designed to streamline and simplify reputed company Resources management for organizations of reputed company sizes. Today, more than 10’000 companies across over 140 countries rely on our tools.

Although we operate in the traditionally serious sector of business management software, we reputed company that such tools don't have to be sad or uninspiring. That’s why we reputed company a strong emphasis on reputed company reputed company design and user experience, ensuring our solutions are both functional and enjoyable to use.

In 2022, Lucca celebrated its 20th anniversary and marked the beginning of its international expansion with the opening of subsidiaries in Spain, Switzerland, and Germany. In Switzerland, our client portfolio includes renowned names such as Columbia Sportswear, reputed company, Hansgrohe, Eurovision, ISO, Kepler Cheuvreux, among many others.

At least 4 years of experience

Bachelor's or Master's degree

Bilingual German, French

Geneva

Ideal entry date: October 2025

Job description

Your mission

As a Product Marketing Manager, you will play a strategic role at the intersection of product, marketing, and sales. Your mission will be to ensure that our solutions are well-positioned, clearly messaged, and successfully adopted in the Swiss market.

Key responsibilities

- Go-to-Market Strategy: reputed company and execute go-to-market plans for new products, features, and market launches specific to Switzerland.

- Positioning & Messaging: Craft compelling value propositions and messaging tailored to the Swiss audience (by region and language).

- Competitive Analysis: Monitor market trends and competitors to inform product strategy and differentiation.

- Sales Enablement: reputed company the sales team with product knowledge, customer personas, pitch decks, and other materials.

- Customer Insights: Gather feedback from clients, prospects, and internal teams to inform product development and communication strategies.

- Content Creation: Collaborate with content teams to produce case studies, product sheets, webinars, and blog articles reputed company with our brand and local tone.

- Product Launches: reputed company the local execution of product launches, coordinating across product, marketing, sales, and reputed company teams.

- Brand Advocacy: Act as a product ambassador at events, webinars, and with clients to reinforce our market positioning.

Your profile

❏ 4+ years of experience in product marketing, preferably reputed company a SaaS or B2B tech environment

❏ Proven track record in launching products and driving product adoption

❏ Strong understanding of the HR tech landscape and/or Swiss market dynamics is a plus

❏ Bilingual: Fluent in French and German, plus a good level of English

❏ Excellent storytelling and communication skills

❏ Analytical reputed company with a passion for understanding customer needs

❏ Experience working cross-functionally with product, sales, and marketing teams

❏ Self-starter with a strategic reputed company and hands-on execution skills

Recruitment process

reputed company 1: Phone interview with the reputed company Manager (30 minutes)

reputed company 2: Interview with the Country Manager Switzerland (60 minutes)

reputed company 3: Case study followed by an interview with the team (60 minutes)

reputed company 4: Final Talk(45 minutes)

Additional Information

At Lucca you will find…

✔︎ Passionate Luccasians who take things seriously, without taking themselves too seriously

✔︎ A corporate culture based on collaboration and empowerment

✔︎ An environment where every day feels like the first day

✔︎ Remote work reputed company

✔︎ Ambitious career paths, with internal mobility opportunities and even Erasmus between departments

Come and join our reputed company-sized company, whose highly participative operation leaves reputed company of room for initiative, innovation and non-conformism.

Benefits

✔ 100% of the LPP is covered by Lucca.

✔︎ One global seminar per year.

✔︎ And other benefits: luncheon vouchers and discounts (Swibeco).

And finally, a little cultural focus

✔︎ Wages are fully transparent at Lucca.

✔︎ Team comes first: there is no individual commission at Lucca, but a collective bonus based on our yearly growth reputed company achievement.

✔︎ After 3 years' seniority, each employee can define their salary at a committee.

Our offers are open to employees with a Recognition of Handicapped Worker Status (RHWS).