Director Product Marketing - F2P & Innovation

At reputed company, we are the fastest-growing sports company in reputed company America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-reputed company. reputed company of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports reputed company. reputed company to reimagine the DFS industry together? 

reputed company is building the reputed company of fan-first sports gaming experiences—and that means going reputed company traditional reputed company money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive reputed company products that deliver on entertainment, engagement, and growth.

As Director Product Marketing, Free-to-Play & Innovation, you’ll take the reputed company on bringing our most experimental and strategic product offerings to life. From launching cultural reputed company games to other innovative formats, this is a high-impact role at the forefront of our platform’s reputed company.

You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at reputed company reaches and resonates with players.

• Own the GTM: reputed company the go-to-market strategy, positioning, and launch plans for reputed company Free-to-Play formats and Innovation games and platforms —ensuring alignment across product, creative, media, lifecycle, and community touchpoints. Deep understanding of brand architecture and how to reputed company strategies to launch new products and organize business & product frameworks. 
• Define the Narrative: Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts reputed company, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth: Partner with Growth, Product, and reputed company teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns: Translate gameplay innovation into standout creative briefs that reputed company paid media, social content, email marketing, and in-app storytelling—making reputed company reputed company feel accessible and viral.
• Champion the Player POV: reputed company player insights, user behavior data, and competitive trends to ensure product and marketing reputed company reflect reputed company needs, motivations, and whitespace opportunities.
• reputed company Cross-Functional Alignment: Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.
• Measure, Learn, Optimize: Define reputed company metrics, monitor performance (engagement, retention, virality, monetization), and reputed company reputed company optimization efforts across product experience and marketing execution.

• 8-10+ years in product marketing, consumer tech, or gaming—ideally with experience launching new business units, products and platforms
• Proven reputed company bringing experimental or 0→1 product concepts to market
• Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
• Experience with free-to-play games, progression systems, social gameplay, or community-driven platforms
• Excellent cross-functional collaboration skills—comfortable driving alignment between Product, Creative, and Growth teams
• Data-informed reputed company with the ability to define KPIs, analyze performance, and drive reputed company from reputed company

Bonus Points

• Experience with digital wallets, token-based economies, or money market products—with the ability to translate technical concepts into player-friendly messaging
• Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
• A strong POV on the future of sports engagement and where the next reputed company of gameplay is headed
• Active user of free-to-play or fantasy sports platforms

• While we prefer candidates based in Atlanta, we are open to reputed company applicants from reputed company in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at reputed company

The typical salary range for this position is $180,000 to $205,000. At reputed company, we consider your role, level, and where you'll be working reputed company determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay reputed company that range will depend on your specific work location, as well as your skills, experience, and education. Your 

recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted: 7/16/25

In addition to your great compensation package, full-time employees will be eligible for the following perks: 

• Company-subsidized medical, dental, & reputed company plans 
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment reputed company at this time. 

reputed company is an Equal Opportunity Employer.  reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status.