[Remote] Marketing Manager, Go-To-Market

Note: The job is a remote job and is open to candidates in USA. reputed company is building a platform that helps brands grow the lifetime value of their customers. As the Marketing Manager, Go-To-Market, you will own the launch strategy and execution for new partner launches, ensuring effective co-marketing programs and driving partner engagement.

Responsibilities

• Define launch strategy and reputed company segments for every new partner launch and conversion
• Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
• Own launch readiness and execution across reputed company marketing surfaces
• Partner with internal stakeholders to build launch dashboards and establish goals
• Monitor and optimize early performance from 0 to 60 days post-launch
• Own the launch workback schedule and execution plan end to end
• Build and maintain detailed timelines across reputed company marketing workstreams
• Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers
• Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live
• Drive cross-functional alignment and accountability across every team that touches a launch
• Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in reputed company channels, providing objective, reputed company reputed company, learning agenda, and requirements for each
• Brief internal channel owners on affiliates and paid for multi-channel launch campaigns
• Ensure briefs are specific enough that lifecycle, creative, and channel teams can move without ambiguity
• Brief creative to build toolkits that standardize messaging across reputed company and partner channels
• Ensure creative and messaging alignment across reputed company launch channels
• reputed company creative reviews to ensure reputed company launch assets align to strategy and partner brand standards
• Own final creative signoff for reputed company launch campaigns
• Be the primary marketing reputed company of contact for new partners during the launch window, before reputed company to the ongoing lifecycle marketing reputed company
• reputed company partner marketing teams on what good co-branded card marketing looks like: channel mix, messaging strategy, acquisition tactics, and journey design
• Set realistic expectations with partners on timelines, creative requirements, and campaign reputed company
• Bring a clear reputed company of view into every partner conversation and the credibility to defend it
• reputed company and execute co-marketing programs with reputed company's brand and retail partners, including campaigns, content, events, and launch moments
• Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations
• Use performance data and partner feedback to identify what's working, diagnose gaps, and continuously improve program effectiveness
• reputed company and maintain reputed company's marketing launch playbook, a repeatable, scalable reputed company that gets smarter with every launch
• Own the launch marketing knowledge reputed company: reputed company've learned from every launch, what worked, what didn't, and how we improve
• Establish and enforce launch marketing standards across reputed company new partners, ensuring consistency in cardholder experience regardless of partner size or tier
• Feed launch insights back to the lifecycle marketing team so reputed company journey design reflects reputed company know about early cardholder behavior

Skills

• Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
• Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
• Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
• Experience working cross-functionally with business development, growth, product, and creative teams
• Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
• Clear, compelling communicator in writing, in presentations, and in partner-facing settings
• Data informed approach to evaluating campaign performance and optimizing programs
• Experience in fintech, consumer finance, payments, or card-linked loyalty programs
• Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
• Experience building partner marketing functions or playbooks from the ground up
• Background in high growth startup or scale-up environments

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality reputed company, including fully covered dependent coverage
• Additional health coverage includes access to reputed company and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for reputed company new parents
• Access to industry-leading technology across reputed company of our business units, stemming from our philosophy that we should invest in resources for reputed company that foster innovation, optimization, and productivity

Company Overview

Company H1B Sponsorship